Final Logo

Final Design for Home Page

Home Page Mock UP 05/22/03
Objective: Their are really three main objectives with this mock up. The first objective was ease of use, I wanted to create a landing page/home page wear all types of customers would feel comfortable, the residential do it yoruself weekend warrior, as well as the experienced contractor, we have a no fluff flooring navigation to the left to allow quick browsing of the current product offerings. For those who are new to picking out flooring I have created a main Advertisment Space where we communicate a complete flooring solution - from picking out your floor all the way through install. The second objective was to create a home like feeling, I tossed between color schemes and decided on softer tones similar to tones someone would put in their house. The third objective was to establish the "Floor Covering Distibutors" Brand - what I mean by this is simply to introduce the style and feeling of professionalism and competancy, this is emphasized by the statement in bold "DURABLE STYLISH INNOVATIVE".

Logo 1105/22/03
Purpose: Using three hexagons, created a tile/flooring like mosaic, which forms an arrow, this arrow signifies movement and supports the idea of being a "floor covering distributor "

Logo 205/22/03
Purpose: Again, I wanted to keep the logo simple, using shapes that resemble pieces of flooring, in this example I have stayed with a very clean, almost european font, the logo a white F and C in it - the C is supposed to double as a D as well.

Logo 305/22/03
Purpose: Personally I love the look of hardwood floor, this logo is inspried by hardwood flooring, the white blocks are at an angle to promote some motion, and left unfinished to communicate the idea of creating some type of flooring project. This font is a little more rounded and organic than logo 2 font.

Logo 405/22/03
Purpose: Same idea as the above, but with a hexagon instead of a square.

Logo 505/22/03
Purpose:

Contact Information
Marc Hemeon
C: 714-743-8273
H: 714-890-9273
Email: marc@hemeon.com